At the heart of our company is a diverse team of barbers, engineers, and marketers, each bringing years of experience in their respective fields. We’ve listened to countless frustrations and challenges from brand holders, barbers, and everyday consumers. For years, we’ve dedicated ourselves to solving these problems. We present innovative proposals and solutions, designing and prototyping tools in various forms. Our rigorous testing, both on the bench and in the field, and collaboration with local experts ensure that our products meet the highest standards.

Everyone claims their blades are sharp and long-lasting, but they're all using the same standard blades. When we say our blades are the sharpest, hardest and longest-lasting, we mean it. Our blades are crafted with patented Diamond-S™ technology, developed over eight years by leading engineers and rigorously tested by barber experts. This groundbreaking technology is exclusive to us—you won’t find anything like it anywhere else in the world.